Privacy Policy

Last updated: July 2026

Forbidden Cycles respects your privacy and takes care with your personal information.

This privacy policy explains what information we collect, why we collect it, how we use it and what rights you have.

Who we are

Forbidden Cycles is an independent bike shop and workshop based in Wandsworth, London.

Forbidden Cycles
201 Garratt Lane
Wandsworth
London

Email: info@forbiddencycles.com

Information we collect

We may collect personal information when you:

Book a service or repair
Buy something from our website
Request a quote
Contact us by email, phone, website form or social media
Sign up to our mailing list
Visit our website
Bring a bike into the workshop
Use Cycle to Work or finance-related quote processes

The information we collect may include:

Your name
Email address
Phone number
Billing and delivery address
Order details
Payment confirmation details
Bike details, including make, model, serial number or repair notes
Service history and workshop notes
Photos of your bike or parts, where needed for repair, warranty or quote purposes
Messages, emails and form submissions
Marketing preferences
Website usage data, such as cookies and analytics information

We do not intentionally collect sensitive personal information unless it is necessary for a specific reason and you choose to provide it.

How we use your information

We use your information to:

Process orders and payments
Arrange collection or delivery
Book services, repairs and diagnostics
Provide quotes and invoices
Contact you about your bike, order, repair or enquiry
Keep workshop records
Handle returns, exchanges, complaints and warranty claims
Provide Cycle to Work quotes and process scheme orders
Improve our website and services
Send marketing emails, if you have signed up or where we are legally allowed to do so
Keep our business records for tax, accounting and legal purposes
Protect the shop against fraud, misuse, disputes or unpaid invoices

Our lawful basis for using your information

We only use personal information where we have a lawful basis to do so.

We use your information under the following lawful bases:

Contract
When we need your information to process an order, book a service, repair your bike, provide a quote, arrange delivery or respond to something you have asked us to do.

Legal obligation
When we need to keep records for tax, accounting, consumer law or other legal reasons.

Legitimate interests
When we need to run and protect the business, keep workshop records, respond to enquiries, prevent fraud, manage disputes, improve the website or contact existing customers about relevant services.

Consent
When you sign up to marketing emails or where we ask for permission for a specific use of your information.

You can withdraw consent for marketing at any time.

Payments

Payments on our website are processed by third-party payment providers. We do not store full card details on our own systems.

Payment providers may process your information securely so they can complete the transaction, prevent fraud and meet their own legal obligations.

Who we share your information with

We only share personal information where needed to run the business, complete your order, provide a service or meet legal obligations.

We may share information with:

Website and ecommerce providers
Booking and workshop management systems
Payment providers
Delivery and courier companies
Cycle to Work providers
Suppliers, where needed for warranty claims, special orders or direct-shipped items
Accountants or bookkeeping systems
Email marketing platforms, if you have signed up to marketing
IT, hosting and cloud storage providers
Professional advisers, insurers or legal services where needed
Law enforcement, regulators or public authorities where required by law

We do not sell your personal information.

Cycle to Work quotes and orders

If you request a Cycle to Work quote, we may use your information to prepare the quote, confirm product details, check provider requirements and process the order if you go ahead.

We may need to share relevant order details with your Cycle to Work provider, depending on the scheme.

Workshop records

When you book a repair, service or diagnostic, we may keep notes about your bike, the work requested, work carried out, parts fitted, recommendations, faults, warranty details and related communication.

This helps us provide the service, keep accurate records, support warranty claims and understand previous work carried out on the bike.

Marketing

If you sign up to our mailing list, we may send you emails about workshop updates, new products, service information, offers or shop news.

You can unsubscribe at any time by using the unsubscribe link in the email or by contacting us.

We may also contact existing customers about similar products or services where the law allows, but you can opt out at any time.

Cookies and analytics

Our website may use cookies and similar technologies to make the site work, understand how visitors use it and improve the experience.

Some cookies are essential for the website to function. Others may help with analytics, marketing or embedded services.

You can control cookies through your browser settings or any cookie banner shown on the website.

How long we keep your information

We only keep personal information for as long as we need it.

As a guide:

Order, invoice and accounting records may be kept for up to 6 years for tax and business records.
Workshop and service records may be kept for as long as reasonably needed to support service history, warranty, disputes or future repairs.
Enquiries that do not lead to work may be deleted when no longer needed.
Marketing data is kept until you unsubscribe or ask us to remove it.
Website analytics data may be kept according to the settings of the analytics provider.

We may keep information for longer if required by law, insurance, fraud prevention, disputes or legal claims.

How we protect your information

We take reasonable steps to protect personal information from loss, misuse, unauthorised access or disclosure.

This includes using secure systems where possible, limiting access to the people who need it and keeping business records in appropriate systems.

No website, email or online service can be guaranteed to be completely secure, but we take care with the information we hold.

Your rights

You have rights over your personal information. Depending on the situation, these may include the right to:

Ask for a copy of the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your information
Ask us to restrict how we use your information
Object to certain uses of your information
Ask for your information in a portable format
Withdraw consent where we rely on consent

To exercise your rights, email info@forbiddencycles.com.

We may need to confirm your identity before responding.

Complaints

If you have concerns about how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.

Website: ico.org.uk

Changes to this policy

We may update this privacy policy from time to time.

The latest version will be published on our website.